Email Marketing for Ecommerce Brands
The Email & SMS Marketing Infrastructure Behind & -Figure Ecommerce Brands.
Trusted by the ecommerce teams we build with.
Trusted by leading ecommerce brands
What We Do
Retention built to perform like an acquisition channel.
Less Is Moore helps ecommerce brands turn email and SMS into predictable, scalable revenue channels through strategy, execution and continuous optimisation.
Email Marketing
Strategy, campaigns, automated flows, segmentation, pop-up forms and optimisation designed to increase customer lifetime value and generate consistent revenue.
- Campaign Strategy
- Automated Flows
- Segmentation
- Pop-up Forms
- Testing & Optimisation
SMS Marketing
Build a high-intent SMS channel that complements email, strengthens customer relationships and drives incremental revenue.
- Campaigns
- Automated Journeys
- Segmentation
- Conversion Strategy
Retention Infrastructure
The strategy, systems, reporting and continuous optimisation required to make retention a dependable part of an ecommerce brand's growth engine.
- Strategy
- Reporting
- Customer Journeys
- Continuous Optimisation
About Less Is Moore
Retention isn't a department. It's infrastructure.
Less Is Moore works with ambitious ecommerce brands that want email and SMS to become serious revenue channels rather than an afterthought.
Our approach combines strategy, creative, customer psychology, automation and relentless optimisation to build retention systems designed around profitable growth.
We care about the infrastructure behind the numbers — how customers move through a brand, what makes them buy again and how email and SMS can become dependable drivers of revenue.
8 & 9-Figure Brands
Built for established ecommerce businesses.
Email + SMS Specialists
Focused expertise rather than a generalist marketing service.
Strategy Through Execution
From the big-picture retention strategy through to implementation and optimisation.
Client Results
Built for brands that take retention seriously.
“We've worked with a lot of email marketing agencies over eight years in eCommerce, but with Less Is Moore, it's different. They have the same hunger for email that we have for eCommerce. They don't feel like an outsourced agency — they genuinely feel like part of our team. The communication, speed, strategy and creative are best of the best. For Nuamore, email now drives around 45% of our attributed revenue.
0%
Of attributed revenue from email
€0.0M
Email revenue in 6 months
Scaled from €0 to €1.3M in 6 months.
0+
Email subscribers grown in 6 months
Newsletter growth of 70,000 email subscribers in 6 months.
Ready to Build Your Retention Engine?
Make Email & SMS Your Most Profitable, Reliable Channel.
Book an audit and discover the biggest opportunities currently being left on the table.